Semen Tiga Roda has once again achieved a remarkable milestone by winning the Top Brand Award for the 16th consecutive year. This year, the brand also recorded the highest Top Brand Index in the cement category, reaching 64.1%, far surpassing competitors in second and third place, whose scores were only in the teens.
This achievement is based on a survey conducted by Frontier Research, involving respondents from 15 major cities in Indonesia, including Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Pekanbaru, Samarinda, Balikpapan, Banjarmasin, Makassar, Manado, and Denpasar.
The Top Brand Index is measured using three key indicators:
- Mind Share (brand awareness)
- Market Share (market penetration)
- Commitment Share (customer loyalty)
The Top Brand Award is a prestigious annual recognition for brands that excel in these three indicators. Semen Tiga Roda remains the only cement brand to secure this award for 16 consecutive years, thanks to the dedication of its entire team in producing and marketing high-quality cement trusted for construction projects across Indonesia.
